课程概述
Venturing Into Entrepreneurship
创业思维与实践
This course aims to provide you with a fundamental understanding of the entrepreneurial process, of how entrepreneurs start and implement their business ideas and to instill in them an entrepreneurial mindset posture for the future. By immersing in activities relevant to entrepreneurship and value creation, you will discover and acquire one’s entrepreneurial passion, motivation and mindset. You will be introduced to the concepts of entrepreneurship, innovation and new venture creation process. You individually and collectively as a team, will learn to generate ideas, identify opportunities and investigate whether an idea can be turned into a viable business through a feasibility analysis.
本课程旨在让你对创业过程有一个基本的了解，了解企业家如何开始和实施他们的商业想法，以及他们面向未来的创业心态。通过沉浸在与创业和价值创造相关的活动中，你将发现并获得个人的创业激情、动力和心态。你将学习到企业家精神、创新、创业过程的相关概念。在团队中不管是个体和整体，都将会学习到如何生成想法、识别机会，并调查一个想法是否能通过可行性分析转变为具有可行性的商业。
Student will learn about creativity, innovation and new venture creation in the field of entrepreneurship. Also, be also exposed to entrepreneurship marketing where you will learn how to select, develop and evaluate new products, set prices and make the most efficient use of public relations and publicity.
学生将了解创业领域的创造力、创新和风险。此外，还将接触创业营销，学习如何选择、开发和评估新产品，定价，并最有效地利用公共关系和宣传。
课程收获
完成课程学习，可以获得南洋理工大学结业证书及成绩单、江苏高校学生境外学习政府奖学金项目证书。