To enhance global understanding of the Chinese language and culture, strengthen educational and cultural cooperation between Jiangsu Province and other countries, and promote international multicultural development, Jiangsu Education Services for International Exchange (JESIE) launched the Discover Jiangsu Program in 2015. This initiative seeks to foster friendly relations, attract more international youth to study in China, and expand cross-cultural exchanges through academic immersion. 

The Discover Jiangsu Program aims to cultivate international students' interest in Chinese language and culture through Chinese language courses, school visits, interactive exchanges between Chinese and foreign teachers and students, as well as cultural study tours. Participants personally experience the distinctive characteristics 

and educational philosophies of Jiangsu while gaining a profound understanding of the charm and essence of Chinese culture. Simultaneously, the program fosters friendship between Chinese and international students, broadens global perspectives, and develops international youth leadership. 

The successful implementation of this program has been widely welcomed and highly commended by relevant international educational authorities and schools. The initiation of Discover Jiangsu Program has played a positive role in expanding the international promotion of Jiangsu education, enhancing cooperative exchanges between provincial schools and foreign institutions, and strengthening the global dissemination of Chinese language and culture. Moreover, it has laid a solid foundation for attracting more international youth to participate in short-term study and exchange programs in Jiangsu.